Video marketing is one of the most effective ways of bringing a message to an audience that is interested in your organization. However, internet users are inundated with endless messages in various formats including video. If you want your business to stand out, you will need help from video production professionals who specialize in non-profit organizations.
How Non-Profits Are Different
For-profit companies want to tell a compelling message, but it can be much more difficult to do this convincingly when it is clear that they want to sell a product. Non-profit organizations, on the other hand, often have compelling stories to tell whether it is the people that they serve or the cause that they fight for.
However, you will still need help from a non-profit video production service that can help you deliver your message in the most effective way using visuals and a narrative. Also, the professionalism of your video will enhance your brand and will also be more widely distributed.
The Importance of Quality
Social media platforms and search engines attempt to index the best videos. If your video has excellent production values, it will be distributed more widely in addition to making a better impression. There are several aspects of video production that you might need help with.
You might need help with writing a script that will get your message across. Writing for video is different than writing in other mediums because you will have a short window of opportunity to grab the attention of the viewer before they click off.
The most important parts of your message should be skillfully articulated in the earlier parts of your video. However, just like with your on-page optimization for your non-profit organization, keywords are also important in a video. Adding a description to your video can help improve SEO, and your video might be indexed by major search engines.
The individual presenting the content is an ambassador to the public and represents your organization. You may choose someone from your organization to act as the presenter or you may choose to hire an actor.
Interviewing the beneficiaries of your organization can make your video appear much more personal. For example, if your organization is a charity, one of the beneficiaries of your charitable work might be willing to invite a camera crew into their home.
If you don't know where to begin when creating your non-profit video, contact an online marketing team who specializes in non-profit videos, such as Gier Productions, LLC, for more information.