4 E-Commerce Strategies You Should Consider
Folks selling products and services on websites often wonder which e-commerce strategy solutions are worthwhile. There are plenty of options available, but these four are time-tested ways to leverage your e-commerce presence.
Personas
Targeting customers is a critical part of developing e-commerce strategy solutions. If you want to take the abstract idea of customer targeting and turn it into a concrete strategy, using personas is a good way to approach the problem.
In e-commerce, a persona is a broad representation of certain sets of customers. Ideally, each persona will be based on a cluster of real customers. Using data you have from sales and site traffic, you can group people by demographics, tastes, and buying patterns.
This will allow you to target each persona type with appeals that hit them squarely. For example, a site that sells flowers might break its customers into personas for regular business buyers, holiday buyers, and romantics. When sending coupon codes, the e-commerce site would create content and offers that directly appeal to the customer's interests.
Channels
Multichannel marketing is an increasingly common part of e-commerce strategy solutions. A channel is one type of medium that you use to communicate with the public. For example, your social media presence is a channel. A blog is, too, as are YouTube videos, digital ads, and apps. Just as you use personas to group customers, you can use channels to group campaigns.
Highlighting
It's one thing to have an e-commerce site, but it's quite another to develop ways to highlight products and services. A company that sells clothing, for example, might have a section of its main page carved out for highlighting seasonal new arrivals. You can work with an e-commerce planning solutions provider to produce appealing images and typography for this section. It becomes an eye-catching feature, and people will start to look for new things in this section whenever they visit your site.
Discounts, Codes, and Deals
Few sales appeals are as time-tested as helping somebody save a buck. Even better, people love to share codes and deals with their friends. You can develop a code-tracing system that allows people to share links with others so they can get special deals for inviting folks to the site, too.
Similarly, many publishers on other websites have built their entire business models around sharing codes. This means you can use deals to drive traffic from elsewhere at little to no cost. Also, you can offer codes with your emails, encouraging folks to sign up for your marketing list.
To learn more, contact a resource that offers e-commerce strategy solutions.