Once you have created a website for your business the next step is to drive traffic to it. The best way to drive traffic to your website is to use SEO. If you have a local business, then focusing on local SEO will help to get your website noticed by those who matter the most. Here is a look at what you need to know to succeed with local SEO.
Optimize Your Website
One of the most important things you need to do is optimize your website for local SEO. The first place you should do this is with your logo. Make sure that you find a way to stick the location in there. Your titles, URLs, and website description should all have keywords in them that pinpoint your location. Ensure that you set up social media pages for your business and define it as local on these platforms whenever possible. This will give social signals to search engines and can help to rank your website.
Add Your Name, Address, and Phone Number
You should always ensure that your business name, address, telephone number, state, and your country are at the top of your homepage. The next thing you need to do is ensure that your email address and possible fax number are there as well. You should also put your business name, address, and phone number in the footer of all the other pages on your website. You should register your business with local directories. Always be consistent with your information across all these directories.
Register Your Business and Optimize for Mobile
One of the most important things you can do for your SEO is to optimize for mobile. Remember that most people will first view your site on their phones. Always ensure that they can easily navigate around your site. If they can't, they will get frustrated and might leave your website, giving you a high bounce rate. This will make search engines believe that the content on your site isn't good and it will prevent you from ranking high in search results.
Now you are ready to get noticed in the search results. Once you make sure that you add location-specific information to your pages, you have a higher chance of showing up in search results for that term. Keep adding relevant content to your website as well and this will ensure that you show up for a variety of keywords in search results. Contact an SEO service for more information.