In today's economic climate, not only is it hard to get work, but it's also hard to retain the work that you have. Many marketing companies focus on simply gaining a contract, when the real focus should be on developing retainer marketing plans between you and your client for the reasons outlined below.
When you're a small businesses trying to make payroll, having a consistent source of income is crucial to making sure that you keep your staff paid, not to mention limit the amount of stress on you as a business owner. But retainer marketing plans create a source of stability for the client as well, since they'll know every single month how much they should pay for your services. Both budgets are then able to be balanced easier thanks to consistent expectations from both parties.
Clients that have the foresight to hire out a marketing company to handle their branding usually expect to have a one-stop shop for all the different activities associated with that. As a marketing agency, you can create a variety of retainer marketing packages that not only include something like logo design and web development but also copywriting, email, paid ads, and social media management. This allows you the benefits of more business and also allows them the consistency of having one voice across all their different types of messaging.
When somebody interacts with a company, they expect a level of professionalism and expertise; if they don't get it, they'll simply go down to the next company. One of the main benefits of retainer marketing plans is the ability to specialize in a certain niche and provide a variety of resources just to that one specific client base. No longer do you have a logo designer that creates designs for beverage companies as well as concrete manufacturers; with the right type of retainer marketing package, you can dive in completely on one specific niche and have the capital to back it up.
No matter how good your business relationship is, there's always the danger that one party will not fulfill their end of the bargain. With retainer marketing plans, the agency is on the hook every single month for developing your business, while the client is responsible for paying a monthly installment. If it any point that agreement is broken, either party can walk away from the arrangement with minimal financial impact.