Among the first questions people frequently ask social media marketing services are ones about how this work will fit into their larger plans. Whether you are digging into social media marketing for the first time or have plenty of experience, here are four things you ought to know about planning a strategy.
Platforms to Target
Your choice of social media marketing solutions will depend heavily on which platforms connect with your goals. For example, a more visually intensive campaign for a pro photographer might focus on Instagram because the platform is geared toward images. Conversely, someone looking to develop customer data may prefer to use Facebook because of the company's strong offerings for folks trying to build marketing data.
Developing a Marketing Funnel
Unless your business model is going to be built around the social media feeds themselves, you're probably going to want to direct followers to go somewhere. A blog is a good target for many social media marketers. Folks who have YouTube channels or stores may also find it better to funnel traffic in those directions.
Every stage of following links should drive visitors closer to a desired decision. If you're building a fundraising campaign for a non-profit, for example, you'll want to get likes, follows, collect email addresses, and encourage donations. Make sure all of your linking from social media funnels people into your targets for them.
Keeping the Content Monster Fed
People check out social media feeds because the content is interesting and engaging. That means, however, that content will quickly become a monster that must be fed.
Many social media marketing services firms encourage their clients to automate content publication. A DUI law practice, for example, might post reminder tweets about safe driving around holidays where drunk driving offenses peak. Pre-designed posts are then loaded into automated systems that publish the posts at designated times.
It's a good idea to mix your content up as well. You might use a mixture of factoids, news items, videos, and quotes to spice things up.
Engage with Followers
Nothing quite gets followers interested as much as regular interaction. If you've never handled social media communication, it's wise to talk with a professional about how to handle trolls, heavy commenters, and other folks who can impose on your time.
You also should treat your social media presence as a customer service point of contact. If you see that a follower has asked about a problem, use the opportunity to engage with and solve their problems.