the basics of online marketing for your businessthe basics of online marketing for your business

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the basics of online marketing for your business

Do you have a small business that you are trying to grow? Have you researched all of the marketing tactics that you could try? What have you done as far as online marketing is concerned? One of the most effective marketing tactics is the use of an online marketing campaign. Think about it - when you are looking for a service or product, where do you go first? Chances are, you turn to the internet for help. You can learn more about online marketing, how it can help your business grow and how to get started by visiting my website.

3 Factors That Will Help You Decide On A Content Management System

When you are working with a website designer on a new website, one of the first decisions you will need to make is choosing a content management system (CMS). There are various factors that will help you make the decision that is best for your business. 

1. Affordability

The amount you can afford to pay for website development and ongoing maintenance will be one of the deciding factors when choosing a CMS. Many small businesses opt for a popular CMS, such as WordPress, because it takes much less time and effort to have a website up and running, which decreases the work for the designer. Other options to keep costs more affordable can be opting for a CMS that institutes a drag-and-drop interface, which means your website designer can focus more on the aesthetics of your website. Larger, more complex businesses with a larger budget will likely want a more robust CMS that may even include having features built from the ground up and having a website designer manage the website indefinitely.

2. Type Of Business

Some website designers exclusively work with a single CMS because it might be more versatile and easier. For example, WordPress is a popular option because it can work well for small or large businesses, and there are numerous plug-ins available, so there may be little your website designer needs to do in terms of creating new code for your website. Some mid to large businesses might prefer a more complex CMS, such as Joomla or Drupal. Although these CMSs have less available regarding templates and plug-ins, they can be more powerful if your website designer wants more control over the aesthetics and functionality of the website. Additionally, larger businesses can also benefit from the enhanced security that may come with using a less popular CMS.

3. Accessibility

Although you may not be building your own website, you will need to consider how much accessibility you want, especially if you want the opportunity to post your own content or have some control over updating the website. When speaking with your website designer, you may want to have them walk you through updating your website, so you can determine if it is a task you can manage yourself. 

For example, you and other members of your team may want to know how to add products to an online store or add a new blog post. If the process is cumbersome and difficult to manage without your website developer, you might consider finding a different CMS that is a little easier for you and your team to use.

Your CMS is the foundation of your website, and the one you choose can help you be more hands-on or hands-off when it comes to your website. Basing your decision on the needs of your business will help you make the right decision.