Using social media is a great way to generate leads for your law firm. It can not only help you connect with potential clients, but it can also boost the search engine rankings of your website.
Nowadays, people are using social media to look for all kinds of services, including legal representation. However, you need to be a savvy social media marketer and avoid the potential pitfalls to get many leads that will convert.
The following are four mistakes you need to avoid to make the most of your social media lead generation efforts:
Posting only textual information
Posting a combination of text, images, and video is the best way to manage your social media pages. Including only text on your pages will cause them to seem drab and uninteresting.
You need to attract leads visually on your social media pages to have the best possible effect.
Simply sharing posts but neglecting to put effort into interacting
Social media is not just about publishing information. It's about opening up two-way communication channels and really interacting with an audience out on the web.
If you don't respond to posts and messages you receive from potential leads, those leads are going to go elsewhere. Take the time to not only stay active on social media by sharing posts but also by interacting and acknowledging responses from your audience.
Neglecting to optimize your links
When it comes to online marketing, you'll have the most success if you're interconnecting every resource you're using. There are many resources available to those marketing legal services online. You can take advantage of your website, social media pages, other authority websites, and even online publications like eBooks.
One way to interconnect all these different aspects of your online marketing regime is to optimize your links so that Internet users will be naturally led to content that interests them. You can optimize your links by embedding them within your content and by linking back and forth to your website, social media pages, and any other online real estate you have.
Only posting blog posts and not posting any other type of content
Blog posts are helpful for drawing in leads because they can provide viewers with valuable information. However, this is not the only type of content you should post.
You can improve your social media marketing regime by also sharing posts about local events, company news, and pictures that introduce your staff and workplace. Try to mix things up to draw in leads in a wide variety of ways. People are different, and what attracts one viewer might not appeal to another.
Check out a website like http://www.therainmakerinstitute.com for more information and assistance.