the basics of online marketing for your businessthe basics of online marketing for your business

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the basics of online marketing for your business

Do you have a small business that you are trying to grow? Have you researched all of the marketing tactics that you could try? What have you done as far as online marketing is concerned? One of the most effective marketing tactics is the use of an online marketing campaign. Think about it - when you are looking for a service or product, where do you go first? Chances are, you turn to the internet for help. You can learn more about online marketing, how it can help your business grow and how to get started by visiting my website.

Designing A Successful Website: 3 Things You Must Have

When it comes to designing a website, you want to ensure that the design is an effective one. You want the website to increase your business' success. In order to do that, here are three things that your website must have:

1. Single-Touch Contact Information

Technology is all around us. Almost everywhere you look, someone has a cell phone either plastered to their ear or in their hand. Even those who aren't fully dependent on their smartphone still use it to gain access to information that they need, especially when they're on-the-go. This includes your information. Therefore, it is crucial that you have your contact information available in the most accessible way for smartphone and tablet users. Rather than making them write your business number down or copy it (which can be a hassle on some phones), make it so that they can simply click on your number and call you immediately. This makes it significantly easier for potential customers to get in touch with you.

2. Contact Info That's Easy to Find

Not only does your contact information need to be easy for them to use, but it also needs to be easy for them to find. The best way to do this is by placing your company number at the top and/or bottom of each website page. This ensures that no matter what page they're on that they can contact you easily once they've decided that they need your assistance with something. Also, on your primary Contact page, ensure that you have your phone number, address, e-mail address and social media icons prominently placed so that current and potential customers can connect with you outside of the website.

3. Responsive Design

According to Pew Research Center, in January 2014, 90 percent of adults in America owned any kind of cell phone, 32 percent owned an e-reader and 42 percent of them owned a tablet. By October 2014, 64 percent of American adults owned a smartphone. Of that 64 percent, seven percent of them are completely reliant on their smartphone when it comes to accessing the internet. Since you will likely have potential customers accessing your website from a variety of devices – desktops, laptops, tablets and smartphones, it is imperative that you focus on a responsive website design. This type of design focuses on a design that can adjust to the screen size that the website is being viewed on.

By ensuring that your company website contains these three key elements, you will be well on your way to ensuring that your internet marketing efforts are far more effective and lucrative. 

For more information and tips, contact a company that focuses on web and software design, or visit websites like