Building niche websites as a monetization strategy is a popular way to make money online. However, there is money to make in building similar websites to resell at a later date. There are ways to increase the selling power of these websites.
Do Thorough Keyword Research
Look for keywords and phrases with high monthly search volumes and low competition. Your goal is to build websites based on searches that occur frequently in search engines, but avoid competing with the big names in these niches. Do not use information from a single search engine when doing your research. Although one search engine may be the most popular, you will generate traffic from multiple directions, and you need to capitalize on all traffic streams.
Part of your keyword research should include relevant domain names and any similar user names for social media accounts. You will want to purchase domain names that will attract buyers in the future. It also helps if you can find the same name available on all or most social media accounts, so you can register them. Also consider registering a free email account under the same name.
Create A Basic Website Template
You do not want to spend unnecessary time building the actual site, since you are trying to build the site quickly to start generating revenue and traffic. The best way to generate multiple sites quickly is to use the same content management system across all websites. Once you have created the generic layout for one website, download the file and simply upload it to each site. You can adjust the color scheme or make small adjustments so each website does not look too similar.
Generate Content Quickly
If you will manage multiple sites for reselling, it may be in your best interest to outsource some of the work or build a team of people to share the profits. You will need to fill your websites with relevant content and determine a posting schedule to keep the content fresh. Additionally, you should consider adding pictures or videos to help showcase your niche. Generating high-quality content as quickly as possible will open doors for monetization options, which will help you support your website costs until you can sell the website. Furthermore, the content is necessary to drive traffic to your website.
Increase Visitor Engagement
The resell value comes from the amount of traffic your website generates and how much of this traffic is high in engagement. You want to make adjustments to your websites if you notice a high bounce rate. High bounce rates occur when visitors land on your website and simply "bounce" to another website. You need to consider if your website content matches the keyword it targets. Otherwise, visitors will not find the information they were looking for and move on to another website. When you attract the right visitors, interesting content and ample opportunities to interact with the site through commenting and corresponding social media sites will also increase engagement.
If you enjoy building websites, but do not want the long-term responsibility, consider reselling your websites. Maximize your investment by generating high-quality traffic quickly, so it is more likely your websites will sell within the first year or two.
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