Developing Your Content Marketing Plan: Quality Vs Quantity
Content marketing is an important part of any online marketing plan. This is because the content that you publish on the web will provide valuable links back to your main webpage and potentially educate readers about the products and services you have to offer. This published content can also help to establish your company as an expert in your particular niche. This will allow you to rank higher on the search results of varying search engines.
There are two different approaches that are often taken when developing a content marketing plan. The first of these approaches is to simply create as much content as possible, as quickly as possible. The second approach is create less content that is of a higher quality. For many online businesses, choosing between these two strategies can prove to be a difficult decision.
The Downfall Of Producing Mass Quantities Of Content
Online marketing companies that promise to provide you with a specific number of visits to your website each month will often employ the quantity over quality approach to content marketing. This allows them to quickly produce a large volume of links to your website so that they can deliver the number of visitors that they have promised you each month. While this type of marketing plan may seem like a good idea at first due to the rapid increase in traffic to your website, there is a serious downfall that you should be aware of. This downfall is the fact that very few of these new visitors will actually convert into sales.
Since the quick content that is produced using this method will have very little use value, it will not attract the attention of individuals who are seriously interested in the products and services you have available. This means that while your visitor count is up, your overall sales will likely increase by a very small margin.
The Benefits Of Producing Quality Content
While online marketing companies that focus on quality will provide you with far fewer articles per month, these companies will often deliver far more favorable results. This is because the more useful the content is, the more likely it will be to address the needs of your target audience and ultimately lead them to your website where they will follow through with a purchase. While this type of content marketing can cost more upfront, it will often pay for itself in the long run as you see your profits quickly begin to increase.