If you have a business, you probably have a website. If you have a website that isn't setup properly, you might as well not have one. The purpose of your presence on the World Wide Web is to be seen. In order to be seen, you must market your website. The first step in marketing online is being search engine optimized.
What Is SEO?
Search engine optimization (SEO) involves using keywords and phrases within your website. These keywords and phrases are what search engines look for when they scan web pages. A website that is set up with excellent SEO will attract the attention of search engines and receive the best placement on their search pages.
Search engines send out bots or spiders to crawl the web, gathering words and phrases from each page. The information is then classified and put into their search results. Each search engine looks for certain ingredients that when put together determine how a page ranks on their site. Experts in SEO know what the top search engines are looking for and can help you optimize your website.
Why Do You Need SEO?
You may be wondering how this falls under marketing. SEO is actually the key to marketing online. The goal is to drive traffic to your website. You can have a beautiful website with a full-service shopping cart and all the latest bells and whistles, but if you don't have traffic, you won't increase your business.
Search engines are the number one way to bring traffic to your site. Most people who are looking for a new product or service will go to their favorite search engine and type in what they need. Chances are they will get hundreds, maybe thousands of pages of results. There is also a good chance that most people won't read more than the first two pages of search results. This is why you want your website to place high on the search pages!
By now you probably see the importance of SEO. It's a crucial and intricate component of web design. It would be best to have a professional work on optimizing your website. This can be done with an existing website, so don't worry if you already have your site up. It also takes upkeep to ensure a website continues to be properly optimized. You may want to have someone maintain your site for you, or you may want ask about learning how to do the upkeep yourself. No matter how you get the job done, SEO is something you want to move on quickly in the area of web design.